RESUME / CV
INVERSE
2022 - 2023
SOCIAL MANAGER
• Oversee social strategy and publishing for all of Inverse's social accounts
• Produce, script, create social videos covering interviews, reviews, recommendations, and more
• Create promotion plans for special editorial packages and features
• Optimize strategy for each unique platform with bi-weekly and monthly reporting and analytics
• Manage and guide social strategists on daily executions and campaigns
ROOSTER TEETH
2022
FREELANCE SOCIAL PRODUCER
• Strategize with VP Marketing on brand identity relaunch
• Created social planning docs for 4-day live event coverage (RTX, the brand’s annual convention)
• Managed official RWBY animated series social accounts
• Video editing for podcast, show teasers and promo content
patrick faller medIA
2020 - 2022
FREELANCE SOCIAL PRODUCER
• Copywriting and content scheduling for Adobe social properties (FB, TW, IG)
• Create and edit videos for social platforms including TikTok
• Community moderation for Adobe Creative Cloud
• Copywriting and content scheduling for one-off projects
Gamespot
2019 - 2020
SENIOR SOCIAL PRODUCER
• Manage Twitter strategy and content for GameSpot, GameSpot Deals, GameSpot Universe
• Report on monthly social analytics
• Develop and maintain style guide and brand voice
• Guide and mentor junior social producers
• Write and publish timely features for the site
polygon
2016 - 2019
SOCIAL MEDIA MANAGER
• Manage and oversee Polygon's presence and voice on all social channels (Facebook, Twitter, Instagram)
• SEO check all content before it publishes on the site
• Host and co-produce Polygon's flagship podcast, The Polygon Show
• Contribute gaming and entertainment news, op-eds, and reviews to the site
• Identify trends in social media and games, report to the larger team
VaynerMedia
PRODUCTION COORDINATOR
• Produce shoots with location scouting, casting, and budget tracking
• Assist in the creation of pitch videos for new business acquisition
• Oversee asset creation & delivery between account/creative teams and the studio
• Manage timelines for all shoots in the client roster
• Work with the finance team to ensure production costs and tracking adhere to budgets
• Serve as main point of contact between outside vendors and the in-house production team
ASSOCIATE COPYWRITER
• Conceptualized and executed interactive campaigns across multiple digital/social channels
• Leveraged key community insights, performance metrics, and cultural moments when developing content calendars
• Identified white space in current audiences to target new demographics through analytics & emerging tech
• Led brand voice workshops to both pitch and educate brands on strategy and best practices
• Managed and mentored a team of community managers
• Collaborated with paid media, design, and account teams to brainstorm new branded multimedia opportunities
COMMUNITY MANAGER
• Managed and published social content across multiple platforms
• Engaged with influencers and users in order to garner meaningful relationships within the online community
• Formulated both competitive and internal community analyses for monthly reporting
• Monitor real-time Twitter trends and write posts, where applicable, for immediate client approval
• Brainstormed fresh content and copy for weekly content calendars
• Escalated priority posts to clients for crisis management